Ever thought how our B-town celebs will look like endorsing and promoting their own brands on small screen? Well think no more as celebrity Akshay Kumar has joined hands with ex-flame Shilpa Shetty Kundra (image source: www.gomolo.com) and her husband Raj Kundra to bring in a brand new concept of 24×7 celebrity driven home shopping channel, named “Best Deal TV
Along with the celebrity angle where in the celebrities will sell their own line of products. The USP of Best Deal TV is ‘affordability’ and ‘exclusivity’. One will find 30 products covering lifestyle, home, health, fashion and beauty. All products priced between Rs.2000-7000. With the running of the home shopping channel costing at least Rs.100 crores, Best Deal TV will be available across all major cable and DTH platforms as well as online. The channel will witness its pan Indian launch this month.
Some known faces that will be seen on the channel are those of cricketer Yuvraj Singh, Producer Ekta Kapoor and actors Shilpa Shetty & Sonakshi Sinha. Celebrities will not be brand ambassadors for their brands but will be paid in profit sharing model.
With an aim of providing quality and excellence Raj & Akshay along with Sonakshi Sinha (co-owner of the channel) are very eager to be a part of an already blossomed $4 billion teleshopping industry.